Life - 생존 선택/비즈니스 전략
[IS Theory]The cornerstones of competitive advantage: A resource-based
생존전략가
2011. 2. 2. 23:17
Peteraf, M.A., 1993. "The cornerstones
of competitive advantage: A resource-based "
- Four
conditions must be met for a firm to enjoy sustained returns.
- Resources heterogeneity
creates Richardian or monopoly rents(전매)
- Ex Post
Limits to competition prevent the rent from being competed away.
- Imperfect
factor mobility ensures that valuable factors remain with the firm and that the
rents are shared.
- Ex ante
limits to competition keep costs from offsetting the rents.