Life - 생존 선택/비즈니스 전략
the impact of trust and reputation on the trasnfer of BP (Lucas, 2005, JKM)
생존전략가
2011. 5. 9. 16:41
Introduction
1. successful organizations are seen as those that effectively use their collective expertise and knowledge to accelerate their innovativeness and efficiency (Argote and Ingram, 2000; Levin and Cross, 2004).
2. While advances in communication systems have accelerated information exchange, they cannot replace personal interactions and the associated benefits through face-to-face contacts. In essence, technology is an enabler rather than a driver of knowledge transfer efforts (Martiny,1998).
3. Social information processing theory offers three interesting perspectives that inform this examination of trust and reputation: accumulative advantage, sponsored mobility, and contested mobility. The accumulated advantage perspective suggests that background is critical to accessing information and taking advantage of opportunities (Allison et al., 1982; Miller et al., 2002).
1. successful organizations are seen as those that effectively use their collective expertise and knowledge to accelerate their innovativeness and efficiency (Argote and Ingram, 2000; Levin and Cross, 2004).
2. While advances in communication systems have accelerated information exchange, they cannot replace personal interactions and the associated benefits through face-to-face contacts. In essence, technology is an enabler rather than a driver of knowledge transfer efforts (Martiny,1998).
3. Social information processing theory offers three interesting perspectives that inform this examination of trust and reputation: accumulative advantage, sponsored mobility, and contested mobility. The accumulated advantage perspective suggests that background is critical to accessing information and taking advantage of opportunities (Allison et al., 1982; Miller et al., 2002).