Absorptive capacity theory Actor network theory Adaptive structuration theory Administrative behavior, theory of Agency theory Argumentation theory Chaos theory Change theory * Cognitive dissonance theory Cognitive fit theory Cognitive load theory Communication theory * Competitive strategy (Porter) Complexity theory Conflict theory * Contingency theory Critical realism theory * Critical social ..
Diffusion of Innovations Theory the adoption of new ideas, media, etc. (or: Multi-step flow theory) History and Orientation Diffusion research goes one step further than two-step flow theory. The original diffusion research was done as early as 1903 by the French sociologist Gabriel Tarde who plotted the original S-shaped diffusion curve. Tardes' 1903 S-shaped curve is of current importance beca..
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