Self-Perception-Based Versus Transference-Based Trust (Kim, 2008, JMIS)

1. The concept of a transference-based trust-building process is somewhat similar to that of institutional-based, weak trust, and affect-based trust-building processes proposed by Zucker [97], Barney and Hansen [6], and Kim et al. [53], respectively.

2. The other self-perception-based or self-interest-based trust-building process is related to the cognitive trust-building process proposed by Doney et al. [22], in some sense. The self-perception-based and transference-based trust are strongly supported as trust antecedent categories by several national culture studies [17, 22, 27, 68].

3. Adopting the cognitive trust-building processes of the model of national culture, and categorizing the transference trust-building process [22], institutional-based trust production [97], weak trust [6], and affect-based trust-building process [53] as one group of trust-building processes, this study develops two broad trust-building foundations
(i.e., self-perception-based versus transference-based trust) as groups of trust determinants related to national cultures.

4. Self-perception-based trust is formed by self-perception and self-interest through direct experience or direct interactions with a partner, taking into account the trustee’s performance and accomplishments. The basis of self-perception-based trust is mainly cognitive reasoning [68].

5. Transference-based trust, in contrast, is built—actually, transferred—from a trusted “proof source” [22].
The proof source could be another individual (e.g., a friend), group (e.g., family), or organization (e.g., intermediate institution).